Privacy policy

  1. Introduction
  2. The privacy of our website visitors is very important to us, and we are committed to protecting it. This policy explains what we do with your personal data.
  3. By consenting to our use of cookies in accordance with the terms of this policy when you visit our website for the first time, you allow us to use cookies each time you visit our website.
  1. Collection of Personal Information

The following types of personal information may be collected, stored and used:

  1. information about your computer, including IP address, geographic location, browser type and version, and operating system;
  2. information about your visits to and your use of this website, including the referral source, length of visit, page views and website navigation paths;
  3. information you enter when you register on our website, for example your email address;
  4. information you enter when you create a profile on our website, such as your name, gender, relationship status, birthday, profile pictures, interests, hobbies, and information about your education and employment;
  5. information you provide to subscribe to our emails and/or newsletters, such as your name and email address;
  6. information you provide when using our website’s services;
  7. information generated when you use our website, including when, how often and under what circumstances you use it;
  8. information related to any purchases you make, services you use, or transactions you make through our website, including your name, phone number, address, email address, and credit card information;
  9. information that you post on our website with the intention of publishing it on the Internet, including your username, your profile pictures and the content of your posts;
  10. information in any form of communication that you send to us via e-mail or our website, including its content and metadata;
  11. any other personal information that you send to us.

Before you disclose another person’s personal information to us, you need that person’s consent for the personal information to be both disclosed and processed in accordance with this policy

  1. Use of Your Personal Information

Personal information sent to us via our website will be used for the purposes set out in this policy or on the relevant pages of the website. We may use your personal information for the following:

  1. to administer our website and operations;
  2. to customize our website for you;
  3. to enable you to use the services available on our website;
  4. to send you goods that you have purchased via our website;
  5. to deliver services purchased via our website;
  6. to send you bank statements, invoices and payment reminders and collect payments from you;
  7. to send commercial communications that are not for marketing purposes;
  8. to send emails that you have specifically requested;
  9. to send you our newsletter by e-mail if you have requested it (you can inform us at any time if you no longer need the newsletter);
  10. to send you marketing communications relating to our business or the business of carefully selected third parties which we believe may be of interest to you by post or, where you have specifically consented to this, by email or similar technology (you may inform us at any time if you no longer need marketing communications);
  11. to provide third parties with statistical information about our users (but these third parties will not be able to identify an individual user from the information);
  12. to handle inquiries and complaints from or about you regarding our website;
  13. to keep our website secure and prevent fraud;
  14. to confirm your acceptance of our website’s terms of use (including monitoring of private messages sent via our website’s private messaging service); and
  15. other use.

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the permission you give us.

Your privacy settings can be used to limit the publication of your information on our website and can be adjusted using the website’s privacy controls.

We will not disclose your personal information to third parties for their or any other third party’s direct marketing without your express consent.

  1. Disclosure of Personal Information

We may disclose your personal information to any of our employees, directors, insurance companies, professional advisers, agents, suppliers or subcontractors as is reasonably necessary for the purposes set out in this policy.

We may disclose your personal information to any member of our corporate group (this means our subsidiaries, our holding company and any of its subsidiaries) that is reasonably necessary for those purposes as set forth in this policy.

We may disclose your personal information:

  1. to the extent that we are required to do so by law;
  2. in connection with ongoing or future court proceedings;
  3. to establish, exercise or defend our legal rights (including disclosing information to others for the purposes of fraud prevention and credit risk mitigation);
  4. to the buyer (or prospective buyer) of any business or asset that we are in the process of (or considering) selling; and
  5. to any person whom we reasonably believe may request from a court or other competent authority that we disclose the personal information if, in our reasonable opinion, such court or authority could reasonably order us to disclose the personal information.

We will not disclose your personal information to third parties except in the cases specified in this policy.

  1. International Data Transfer
  2. Information that we collect may be stored, processed in and transferred between any of the countries in which we operate to enable us to use the information in accordance with this policy.
  3. Information we collect may be transferred to the following countries that do not have data protection laws equivalent to those in the European Economic Area: USA, Russia, Japan, China and India.
  4. Personal information that you publish on our website or submit for publication on our website may be available via the internet worldwide. We cannot prevent the information from being used or misused by others.
  5. You expressly consent to the transfer of personal information described in this Section F.
  1. Preservation of Personal Information
  2. This Section G describes our data retention policies and procedures, which are designed to ensure that we comply with our legal obligations regarding the retention and deletion of personal information.
  3. Personal information that we process for any purpose or purposes will not be kept for longer than is necessary for that purpose or purposes.
  4. Without prejudice to Article G-2, we will usually delete personal data that falls into the categories below at the date and time set out below:
  5. personal data type will be deleted after 8 years with reference to the Accounting Act.
  6. Notwithstanding the other provisions of this Section G, we will retain documents (including electronic documents) containing personal data:
  7. to the extent that we are required to do so by law;
  8. if we believe the documents may be relevant to ongoing or future court proceedings; and
  9. to establish, exercise or defend our legal rights (including disclosing information to others in order to prevent fraud and reduce credit risk).
  1. Your Personal Information Security
  2. We will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.
  3. We will store any personal information you provide on our secure (password and firewall protected) servers.
  4. All electronic financial transactions made via our website are protected by encryption technology.
  5. You acknowledge that transmission of information over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.
  6. You are responsible for keeping the password you use to access our website confidential; we will not ask you for your password (except when you log in to our website).
  1. Changes

We may update this policy from time to time by posting a new version on our website. You should check this page from time to time to ensure that you understand any changes to this policy. We may notify you of changes to this policy by email or through our website’s private messaging system.

  1. Your rights

You can ask us to provide you with any personal information we hold about you; provision of such information will be subject to the following:

  1. payment of a fee of SEK 500 and
  2. providing appropriate proof of your identity, we usually accept a photo of your passport certified by a notary, plus a copy of a utility bill showing your current address.

We may withhold the personal information you request as permitted by law.

You can at any time ask us not to process your personal information for marketing purposes.

In practice, you will usually either expressly consent to our use of your personal information for marketing purposes, or we will give you the opportunity to opt out of the use of your personal information for marketing purposes.

  1. Third Party Websites

Our website contains hyperlinks to and details of third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

  1. Update of information

Let us know if the personal information we hold about you needs to be corrected or updated.

  1. Cookies

Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) sent by a web server to a browser and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies can be either “persistent cookies” or “session cookies”: a persistent cookie is stored by a browser and remains valid until the specified expiration date, unless it is deleted by the user before the expiration date; a session cookie, on the other hand, will expire at the end of the user session, when the browser is closed. Cookies typically do not contain information that personally identifies a user, but personal information we store about you may be linked to the information stored in and obtained from cookies. We use both persistent and session cookies on our website.

  1. Below are the names of the cookies we use on our website and the purposes for which they are used:
  2. we use Google Analytics, Adwords and the Facebook pixel on our website to recognize a computer when a user visits the website / track users when they browse the website / enable the use of a shopping cart on the website / improve the usability of the website / analyze the use of the website / administers the website / prevents fraud and improves website security / adapts the website for each user / targeted ads that may be of particular interest to specific users /
  3. Most browsers allow you to refuse to accept cookies – for example:
  4. in Internet Explorer (version 10), you can block cookies using the cookie override settings by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced”;
  5. in Firefox (version 24), you can block all cookies by clicking “Tools”, “Settings”, “Privacy & Security”, selecting “Custom Content Blocking” and clicking “All Cookies”; and
  6. in Chrome (version 29), you can block all cookies by opening the “Settings” menu and clicking “Site settings” under “Privacy and security” and then unchecking “Allow websites to save and read cookie data”.

Blocking all cookies will have a negative impact on the usability of many websites. If you block cookies, you will not be able to use all functions on our website.

  1. You can delete cookies that have already been stored on your computer – for example:
  2. in Internet Explorer (version 10), you must manually delete cookies (you can find instructions for doing so at );
  3. in Firefox (version 24), you can delete cookies by clicking “Tools”, “Settings”, “Privacy & Security” and then selecting “Clear Data” under “Cookies and Website Data”; and
  4. in Chrome (version 29), you can delete all cookies by opening the “Settings” menu and clicking “Clear web data” under “Privacy and security”.
  5. Deleting cookies will have a negative impact on the usability of many websites.