Our Promise: Ideal Underwear is here to improve the quality of life through innovative, durable clothing that provides safety and well-being to those who struggle with sweating.

Our journey began with a passion to create clothes that not only solve problems, but also make a difference in people’s lives. We have deep roots in Umeå, in northern Sweden, with influences from Lapland and Pakistan. As serial entrepreneurs with solid experience in problem solving, product development and innovation, we are passionate about contributing to a better and more sustainable society. Ideal Underwear is our passion and our driving force is to create change and increase your well-being every day.

Ideal Underwear of Lapland AB.

Address Karusellvägen 45 913 41 Obbola

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